Publications

BIN NL has issued a number of publications: ‘Rijk aan gedragsinzichten’ (‘A Wealth of Behavioural Insights’), 'Hoe is gedrag te onderzoeken?’ (‘How do you research behaviour?'), ‘Zeven behavioural insights tools’ ('Seven behavioural insights tools') and 'Gedragstechnieken voor brieven en e-mails’ ('Behavioural techniques for letters and emails'). If you have any questions, comments or suggestions on the publications, please post them on the forum.

A Wealth of Behavioural Insights 2023

Download publication A Wealth of Behavioural Insights 2023

We recently published the English translation of the behavioural insights update report “A wealth of behavioural insights”. The report contains the results of 34 behavioural insights projects that have been carried out within the Dutch government, many of which have been tested in the field by a randomized controlled trial. This is the fourth edition of A wealth of behavioural insights; we publish this report every other year. The Dutch version was presented at the annual Day of Behavior in November 2023 and was also sent to the Dutch Parliament. All four editions are available in English (see below) and contain over 100 cases collectively.

The scope of the report is limited to tested interventions. A case study needed to be a quantitative study with at least a before- and after condition. But many examples are true randomized controlled trials. However, the work of behavioural experts goes far beyond merely testing interventions. We recognize that qualitative research is also valuable as are for example preliminary behavioral analyses and root-cause analyses. They fall outside of the scope op this report, but they are collected in our database with behavioral analyses (only in Dutch).

A wealth of behavioural insights contains examples from all layers of government that clearly show the added value of applying behavioural insights in policy-making, implementation, communication and supervision. Cases include enhancing small businesses’ ability to defend against phishing, motivating people to get fitter and exploring solutions to the teacher shortage. The government's success in achieving its policy goals often depends on the behaviour of citizens and businesses. To better address this, it is important to know what works for whom, and why.

Two introductionary chapters preface the case studies. One on how behavioural insights can be applied more often. And another on the 3D application of behavioural insights; we summarize what the efforts of behavioural experts have yielded in terms of usable results for major issues facing the government: digitalisation, ability to act, and sustainability (In Dutch all these three topics start with a D, hence the 3D).